dullneon : “ (Volume 2002 - 2007) ” – the hastily written, fluctuant & individually arranged archives

“Alter ego.” was penned precisely on 27 June, 2005 07:30 PM, which happened to be a Monday. but you know what? dullneon.com's random notes has now moved to a new location.

 27 June, 2005 07:30 PM
Alter ego.

Everybody’s favourite foul-mouthed Brit blogger, John Oxton, has decided to stop posting personal stuff on his site, partly because he’s thinking about “the potential clients who may be judging” him on what he writes about, which unfortunately is the way the world seems to work. It reminded me about Jeffrey Zeldman’s Apartness, his ‘alter-ego’ site where his “subject matter no longer needs to reinforce Zeldman brand perceptions”.

Maybe, we have the beginnings of a book called “Blog Branding Guidelines” somewhere in there.




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