“Shoe brands and charities.” was penned precisely on 11 August, 2005 10:50 PM, which happened to be a Thursday. but you know what? dullneon.com's random notes has now moved to a new location.
Nike and Lance Armstrong kind of started the yellow wristband fad, which was aped by almost every other aid organization (in a variety of colours). Now, Aldo and YouthAids are trying to foist upon us effing dog tags with the Aldo Fights Aids campaign, fronted by celebrities like the very hot Ashley Judd (who already is a YouthAids ambassador herself). Welcome to the world of marketing where a charitable organization is the launch pad for an ad campaign, which then results in the advertiser being showered with praise for ‘increasing awareness’ while all they have actually done is cut past the noise of the usual crowded media channels.
I’m such an effing cynic.
this was published on 11 August in the year 2005, which was a Thursday. anyway, all this is old and archived. everything has been now been moved, so head on down to the revamped almost daily random notes (unless of course you like this old stuff too much to part with it).