dullneon : “ (Volume 2002 - 2007) ” – the hastily written, fluctuant & individually arranged archives

“An outstanding viral for corrective fluid (that wasn’t meant to be).” was penned precisely on 9 March, 2006 01:09 AM, which happened to be a Thursday. but you know what? dullneon.com's random notes has now moved to a new location.

  9 March, 2006 01:09 AM
An outstanding viral for corrective fluid (that wasn’t meant to be).

A prominent corrective fluid brand, along with its agency, asked our favourite Ad-rag to remove references to (poorly done) scams that weren’t approved. The censoring was almost like applying corrective fluid itself to a website… what a great web strategy that is so ‘on brand’ and ‘on message’! This whole censoring fiasco is now spreading around the web — you could never plan for an online strategy like this, even if you tried.

Get the full story at the Consumerist.




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