“The Creative Generalist.” was penned precisely on 9 March, 2006 08:10 PM, which happened to be a Thursday. but you know what? dullneon.com's random notes has now moved to a new location.
A few months back, after showing my book to a well-respected & much awarded ECD at a Big Agency, I was labeled a ‘creative generalist’ — a breed of creatives, I was told, that was almost disliked and generally shunned by the specialists at many a Big Agency. (He said it without any ill intent or malice at all, but I digress…)
Steve Hardy’s Creative Generalist provides much food (and links) for thought for generalists, specialists and everyone in between.
this was published on 9 March in the year 2006, which was a Thursday. anyway, all this is old and archived. everything has been now been moved, so head on down to the revamped almost daily random notes (unless of course you like this old stuff too much to part with it).