dullneon : “ (Volume 2002 - 2007) ” – the hastily written, fluctuant & individually arranged archives

“The Creative Generalist.” was penned precisely on 9 March, 2006 08:10 PM, which happened to be a Thursday. but you know what? dullneon.com's random notes has now moved to a new location.

  9 March, 2006 08:10 PM
The Creative Generalist.

A few months back, after showing my book to a well-respected & much awarded ECD at a Big Agency, I was labeled a ‘creative generalist’ — a breed of creatives, I was told, that was almost disliked and generally shunned by the specialists at many a Big Agency. (He said it without any ill intent or malice at all, but I digress…)

Steve Hardy’s Creative Generalist provides much food (and links) for thought for generalists, specialists and everyone in between.




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