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“The BBC’s Fifteen Web Principles.” was penned precisely on 14 August, 2007 12:07 PM, which happened to be a Tuesday. but you know what? dullneon.com's random notes has now moved to a new location.

 14 August, 2007 12:07 PM
The BBC’s Fifteen Web Principles.

A great manifesto from the BBC that could be useful as a guide to our own work on the web.

  1. Build web products that meet audience needs.
  2. The very best websites do one thing really, really well: do less, but execute perfectly.
  3. Do not attempt to do everything yourselves: link to other high-quality sites instead.
  4. Fall forward, fast: make many small bets, iterate wildly, back successes, kill failures, fast.
  5. Treat the entire web as a creative canvas: don’t restrict your creativity to your own site.
  6. The web is a conversation. Join in: Adopt a relaxed, conversational tone. Admit your mistakes.
  7. Any website is only as good as its worst page.
  8. Make sure all your content can be linked to, forever.
  9. Remember your granny won’t ever use “Second Life”.
  10. Maximise routes to content: Develop as many aggregations of content about people, places, topics, channels, networks & time as possible.
  11. Consistent design and navigation needn’t mean one-size-fits-all.
  12. Accessibility is not an optional extra.
  13. Let people paste your content on the walls of their virtual homes.
  14. Link to discussions on the web, don’t host them.
  15. Personalisation should be unobtrusive, elegant and transparent.



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