To promote the New Zealand Book Council’s efforts to encourage reading, Colenso BBDO created the Read At Work site. It’s a mock Windows desktop filled with books packaged as ‘fake’ Powerpoint documents to encourage people to read at their workplace without getting caught. Though it feels a bit scammy*, it’s a nice idea which is executed well.
* Hey, I live in Scam City so I am allowed to be skeptical
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