In celebration of SpongeBob’s 10 years of existence (What? He’s been around that long?), the guys at Nooka are coming up with a series of commemorative timepieces, starting with the first piece, the yellow as hell SpongeBob Spongelevator.

I am quite a fan of Nooka’s watch line though I don’t think I’ll be queuing up for this one. And thankfully, The Daughter is not old enough just yet to make me buy stuff.

[Via Josh Spear]