The cynical would say that an SEO specialist sees people only as datapoints, incapable of actual thought or ideology. That’s true, but lets us off too easily. Rather, we see people as disembodied eyeballs, hovering endlessly in front of computer displays, consuming blogs and marketing ephemera without pause. It’s a vision of the world which is, as you can imagine, fundamentally optimistic.

— An agency content marketer railing against content detritus